Strengthen your brand’s identity by linking search to social media

Effective integration with Facebook, Twitter and more

Imagine a person who sees a Facebook “like” or a review of one of your products on Twitter, Bazaar voice or your company blog. The person should be able to find your product in your online store, but it’s often hard to do because people write differently on social media from the way you do on your company website.

On twitter and Facebook etc., people use more emotive language that doesn’t automatically lead to a product in an online shop. The tweet shown below, for example, reads “Happiness in your windowsill.” And in fact, people tend to remember emotive lines like these better than fact-based information. So while they might not be lines your product or marketing managers have come with, they can be powerful tools to help brand and sell your products.

The connector framework built into Sitecore Search Solution enables you to integrate content from Facebook, Twitter, blogs and more into your web store’s search functionality. With such content enriching your own online presence, you’ll be in a much stronger position to amplify your message and build your brand identity across channels.

Once up and running, the connector framework enables your website developers or content editors to maintain content matches with a minimum of effort and with no need for IT specialists.

What is Sitecore Search Solution?

Email or call +45 2269 5960 to find out more.