International B2C webshop

Sitecore XP for an eye-catching brand experience

The Normann Copenhagen webshop was launched in 2012. The webshop was based on Sitecore Experience Platform.

From Sitecore, Normann Copenhagen manages the brand experience, which is of key importance for the company. The eCommerce functionality is handled partly in Sitecore and partly in the ERP system.

With a growing number of B2C customers from all over the world, Normann Copenhagen decided in 2014 to get a new payment provider to offer locally preferred payment options, as for example Sofort, PayPal and (soon) Klarna. Alpha Solutions implemented AltaPay together with a new design of the check-out flow as well as automatic VAT exemption for non-EU customers.

Alpha Solutions redesigned all integration flow from Sitecore to Normann Copenhagen’s ERP system, Microsoft C5. The ERP system was recently upgraded for leaner order handling. The project included upgraded functionality for handling product variants; stock count; information on time of delivery; differentiated freight rates per country; and automatic money capture from the Payment Provider AltaPay when products are ready for shipping.


Normann Copenhagen has experienced a remarkable growth of their webshop over the past year. Besides, the new integration to Microsoft C5 and the VAT exemption functionality has eased the administrative tasks regarding the B2C sales remarkably and has freed the administrative staff to do more value creating work.

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