Sitecore Experience Marketing Roadmap

For personalization and loyalty creating iniatives

Sitecore Experience Marketing (xMarketing) will help you create a personalized digital customer experience, with dynamically targeted messages and actions.


For an easy start-up of xMarketing with quick and measurable results, Alpha Solutions offers a scoping package that consists of a series of workshops, resulting in a detailed implementation roadmap.



Initiatives to improve your customer experience


Depending on your company’s needs and ambitions, the xMarketing Scoping may include:


  • Walk-through of your website goals, identifying how the xMarketing fits in your personalization strategy.

  • Based on your customer target groups, defining visitor profiles and how these relate to the products and/or content that you want to show.

  • Identifying visitor patterns based on visitor intent and defining related triggers for personalized content or actions related to your business objectives.

  • Identifying an Email Experience Manager (EXM) setup matching your objectives for newsletters.

  • Defining customer engagement flows for different customer target groups.

  • Determining reporting needs to measure the transactional commitment of your customers.


Input from sales and marketing is needed


The xMarketing Roadmap workshops are performed by our senior Sitecore consultants. We expect participation of decision makers from your sales and marketing mepartment. Some advance preparation must be expected. The workshops will be carried out over a 1-2 weeks period. The scoping package is based on a fixed price.



For more details, please call +45 2269 5960 or e-mail klp@alpha-solutions.dk.