Salesforce Commerce Cloud solution

High level of usability and Omni-channel focus


The solution


Originally Masai was only B2B, but like most other large brands they wanted to offer their customers a direct online shopping channel and additionally connect the physical stores with the digital store in order to move the customer experience towards a more unified shopping experience. They chose Salesforce Commerce Cloud because they wanted a cloud solution that had a feature-set to support this vision and a platform that was focused on stability, scalability, conversion and brand.


Masai website shown

The Solution was built in 6 months. Because Masai didn’t have an existing B2C site the project also included setting up pick and pack at their existing 3rd party logistics vendor – System Transport. There was no existing ecommerce team, which meant that during the cause of the implementation project Masai’s ecom manager had to recruit and build the team in parallel with the development and logistics project and Alpha Solutions helped onboard them onto the Salesforce Commerce Cloud Platform:


  • Built on SiteGenesis reference application
  • 3 Languages
  • Responsive
  • Altapay payment integration:
    • Paypal
    • Credit cards
    • Mobilepay
    • Klarna
  • Automated fraud detection
  • Full NAV integration (product data, inventory, bookkeeping etc.)
  • Automated RMA (returns) integration
  • 3rd Party Logistics integration
  • Email platform integration


Post live ecom initiatives


After go live Masai and Alpha Solutions has added additional features to grow the online business and create a better unified customer experience:


  • Return to Store
  • Order from store

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